BC's resources need support
Stephen Hume for the Vancouver Sun
We pride ourselves on being Super, Natural British Columbia, province of pristine lakes, spectacular wilderness, friendly resource communities and vibrant, sophisticated cities.
We market B.C. as “the best place on earth,” a place where tourists have unparalleled opportunities to view wildlife, hike trackless forests, ski virgin powder, paddle still-wild rivers then relax in splendid surroundings – from remote hike-in campgrounds to five-star resorts.
Even Vancouver and Victoria sell themselves as much for their jewel-like settings in the crown of creation as they do for their restaurants, nightlife and cultural attractions.
Yet the engine that all this marketing promotes is in danger of throwing a rod. It hasn’t been serviced properly for years. It’s losing compression on half its cylinders. In fact, it’s evolving into a rusted out jalopy driven by political hicks and hayseeds.
Perhaps we should change that license plate slogan from “Beautiful B.C.” to “The Land of Rip and Run.”
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